This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue
Facebook quietly announced a new feature coming later this month that will allow users to control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in an ad. But now
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on
Camera shy? Here are a few tips to get over the fears of appearing on video. January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner Greg Rollett discusses how to get over fears of being on-camera when making short-form
Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now. The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles.
Mailchimp has released its first annual report since 2016, highlighting a number of key milestones for the email platform turned all-in-one marketing platform. The company claims a 60.51% share of the email industry, supporting over 12 million customers. Its closest competitor comes in at only 9.52%. Why we care Mailchimp — along with a number
Video content is king, but you don’t have to be a technology expert to create it. January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content on social media generates 1,200 percent
Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend
Today I’m going to share with you the number one reason 99% of your visitors don’t buy anything from you. If you’re struggling with Conversion Rate Optimization, I have the key to getting more of your traffic on your website converting into customers. RESOURCES & LINKS: ____________________________________________ 7 Cool Hacks That’ll Boost Your Conversion Rate
Are you planning your marketing strategies for the New Year? Santa Claus is! And he’s here to discuss 5 marketing tactics that you should try in 2020. Tactic #1 New Content Strategy With the new Google algorithm changes emphasizing the importance of relevant content, it might be a good time to refresh your site content.
[embedded content] SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of
[embedded content] Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want
[embedded content] Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s Duane Brown. I run an
[embedded content] Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here
A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight
I’ve discussed how more than 50% of all email isopened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and Cyber Monday came from a smartphone,
Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020 predictions and prognostications that are rolling in. I don’t put much stock in these trend lists because I don’t know what will happen in the next month, let alone the coming year. Their greatest value is
[embedded content] In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core updates. Below is the video transcript: Hi. My name is Mordy Oberstein. I’m the CMO of Rank Ranger and I’m here to talk
[embedded content] Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is the video transcript: All right, marketers. So in 2020 here’s what you’re going to want to make sure that you are doing with your
The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market,
Digital marketing is getting more and more complicated and robust. So what things must you have in order to be successful today? Let’s break down the top 3! Must Have #1 – You must have a talented team. To truly be successful today you need a team of talented people focused on growing your brand,
Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. The Automotive and Aerospace industry had the
It’s a comprehensive digital marketing education that every online business owner should have in 2020. December 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from
A step-by-step guide on how to extract and analyze the Facebook insights you need to make better Facebook content decisions, brought to you by HubSpot. Learn more about HubSpot and get a free demo today! http://www.hubspot.com/mydemo
It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of
We’re told to grow at all cost: get in people’s faces, demand attention, and never put the phone down. At HubSpot, we see a different way. We believe that growth doesn’t have to come at the cost of the customer. We choose to Grow Better.
Everyone is blogging, so you should to right? Although blogging can be a great way to generate traffic, it takes time before you will see results. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ I started blogging around November 2013 on
How Many Blog Posts Should You Write Per Month? // Everyone says content marketing works, but how much content should you be creating? One of the questions I`m asked on a regular basis is how many blog posts per month is the ideal ratio, in terms of SEO, for anyone to publish on their blogs.