Marketing News

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy
0 Comments
In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage
0 Comments
Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
0 Comments
The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two
0 Comments
McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
0 Comments
Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
0 Comments
We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England. Sport England’s ‘This Girl Can’ campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh – was an instant success, both in getting women more active and reducing the fear
0 Comments
[embedded content] The job of B2B marketing is often thought of one-dimensionally as generating leads and a sales pipeline to keep a brand’s revenue machine churning. However, earlier this year, Marketing Week and The Marketing Practice collaborated on new research into effectiveness in B2B marketing, which uncovered how successful brands are more likely to plan
0 Comments
A third of Britons think brands’ social media posts are ‘dishonest’ More than a third (36%) of Britons believe that what companies and business leaders post on social media is ‘dishonest’, while just 31% believe what companies post and 25% what business leaders post is honest. People are most mistrusting of celebrities, with almost half
0 Comments