Social Media

Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer
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Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has implemented a temporary automatic review process to weed out content that potentially violates policies as in-office staffing in certain locations is reduced. Automated process. To
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Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product will be rolling out globally in beta to all advertisers over the next few weeks,
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand
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Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said
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Facebook’s app permissions dashboard. Facebook on Tuesday announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps. The new tools will also help Facebook better understand how developers are using and accessing its platform, the
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook braces for privacy laws, #YouTubeIsOverParty accuses YouTube of censorship Facebook counts down to CCPA.
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Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device
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Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM systems. Users can share contact information with businesses right from the ads without leaving Quora. What it looks like. Users will
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s anti-ad-fraud efforts, Twitter expands surveys Facebook takes action against ad fraud. The social media
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Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018. Why we should care This significant growth means Reddit now claims more monthly users than Twitter (321 million) and Pinterest
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Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse
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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some
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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities
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In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their
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