This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences  In a few weeks, Facebook will be
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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot.
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube makes an exception for coronavirus ads, Instagram tests new feature for live stream posting
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Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has implemented a temporary automatic review process to weed out content that potentially violates policies as in-office staffing in certain locations is reduced. Automated process. To
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Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product will be rolling out globally in beta to all advertisers over the next few weeks,
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Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming
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Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
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Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected:
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The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
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Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
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Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
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Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video —
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Brian Halligan, co-founder and CEO of HubSpot, shares his vision of why he founded HubSpot, what inbound marketing means and how companies can get found in search engines, the blogosphere, social media and convert more prospects to leads and customers using landing pages, lead intelligence and marketing analytics. http://www.hubspot.com
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Take this free course to learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward: http://bit.ly/2l8GkyE At HubSpot, we’ve spent over ten years demonstrating the power of inbound to improve lead generation and customer acquisition. But unfortunately, the reality is that many salespeople don’t have enough
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Get certified in Sales Enablement for free in HubSpot Academy: https://bit.ly/2Wbohpo The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers, as well as sales leaders, can benefit from learning the principles involved in this approach to sales
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Find more free marketing courses in HubSpot Academy: https://bit.ly/2T0jFj0 Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain the purpose of marketing today. Marketing is at the core of what we do. Marketing is the story you tell, who you’re telling it to, and why people are going to buy
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Please see our recent “What is HubSpot?” here: https://youtu.be/hP34oHx68g0 Transform your marketing into something people love. Attract scores of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Optimize your marketing strategy for inbound, request a free assessment: http://hubs.ly/y03KyY0
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Ready to maximize your presence in the market by understanding your prospects’ Jobs-To-Be-Done? Watch the full lesson: http://bit.ly/2jZZPoE What is the “job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clay Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By uncovering the job-to-be-done
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