Washington Commanders declare Official Cognac and Official Champagne as part of their new cooperation with 50 Cent’s Sire Spirits

Today marked a significant occasion as the Commanders unveiled a fresh and expansive collaboration alongside Sire Spirits. This brand, crafted under the creative guidance of the accomplished artist, entrepreneur, humanitarian, and Emmy-awarded figure Curtis “50 Cent” Jackson, has forged a lasting connection. The pact entails the anointment of Sire Spirits’ Branson Cognac as the esteemed Official Cognac of the Washington Commanders, while the prestigious title of Official Champagne of the Washington Commanders is bestowed upon Le Chiming Du Roi. Beyond libations, the involvement extends to the charitable realm as Jackson’s philanthropic extension, The G-Unity Foundation, aligns synergies with the Washington Commanders Charitable ,Foundation magnifying communal initiatives across the DMV area.

“We are beyond excited about the opportunity to work together with Sire Spirits and the illustrious Curtis “50 Cent” Jackson in this partnership that promises to elevate the excitement of our fans during game days,” remarked Jason Wright, the President at the helm of the Washington Commanders. He further expressed, “In 50 Cent, we have found an exceptional collaborator who mirrors our dedication to making positive contributions to the neighborhoods we call home and operate within.”

Embarking from this season forth, Sire Spirits will grace the Club Level Lounge with the distinguished moniker, “Branson Lounge & Gallery.” Notably, a thematic Club Level Bar situated precisely on the 50-yard line will bear the appellation “50 Yard Branson Bar.” Moreover, this collaboration will pave pathways for fans aged 21 and above to immerse themselves in the spirits’ essence during the fervor of game days and fan gatherings, including the highly anticipated annual Draft Party hosted by the team.

“It brings me great enthusiasm to witness Sire Spirits expanding its footprint within the NFL through its collaboration with the Washington Commanders,” Curtis ’50 Cent’ Jackson conveyed with excitement. “The Commanders’ ownership transition presents an exciting opportunity for this team, and we take immense pride in aligning with owners who resonate with our values,” he stated. Outlook and commitment to enriching the community. I am eagerly anticipating the opportunity to engage with the DMV community, once my Final Lap international tour concludes, and to share the excellence of my acclaimed cognac and champagne with enthusiasts across the entire region.”


 The Washington Commanders, under the stewardship of Managing Partner Josh Harris and an investor consortium, trace their origins back to Boston in 1932. As one of the inaugural members of the NFL’s Eastern Division, they’ve cemented themselves as a cornerstone of the league’s heritage. In 1937, the team undertook a momentous relocation to Washington, D.C., solidifying its identity within the nation’s capital. The passage of time has etched their legacy deep into the annals of professional sports, boasting an illustrious lineage with multiple Hall of Fame coaches, a remarkable roster of 19 Pro Football Hall of Fame inductees, and a recipient of the esteemed Walter Payton Man of The Year Award in Darrell Green. Their history resonates with pride and distinction, boasting five World Championship titles, including triumphs in the 1937 and 1942 National Football League Championship games, alongside Super Bowl victories in XVII, XXII, and XXVI. Since 1997, their arena of battle has been FedEx Field, a versatile stadium situated in Landover, MD. The heartbeat of Washington Commanders Football Operations echoes from the OrthoVirginia Training Canter at Commanders Park in Ashburn, Virginia, while the epicenter of their Business Operations resides at FedEx Field.


 Sire Spirits was founded in 2017 and since then has won numerous awards for its award-winning brands of Branson Cognac and Le Chemin du Roi Champagne (“The Kings Path”). Throughout the country, leading hotels, resorts, casinos, restaurants, nightclubs, pubs, and now professional sports stadiums provide Le Chemin du Roi Champagne and Branson Cognac.

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