What Time is Apple Event 2023? Live Updates on New iPhone 15

Apple enthusiasts and tech aficionados eagerly await the annual September event hosted by the tech giant. The 2023 edition, titled “Wonderlust,” promises to be no exception, with Apple set to unveil a slew of exciting products, including the highly anticipated iPhone 15, along with updates to the Apple Watch, AirPods, and the latest iOS version, iOS 17. In this article, we will delve into the event’s details, the expected product releases, and the significant changes that have the tech world buzzing.

Apple’s Time-Honored Tradition

Apple’s September event is a tradition etched deeply into the tech calendar. This event marks the anniversary of the iconic iPhone, which was first introduced in 2007. Over the years, the event has grown in significance, becoming a stage for Apple to showcase its latest innovations and offerings. The “Wonderlust” event is no different and promises to be a watershed moment in Apple’s history.

iphone 15 new Features
iPhone 15 Launching Live

Event Details

Event Date and Location

The Apple “Wonderlust” event is scheduled to take place at Apple’s campus in Cupertino, California, specifically at the Steve Jobs Theater. This iconic venue has witnessed numerous product launches and keynotes. The event date is set for Tuesday, and Apple has meticulously chosen this occasion to reveal its latest innovations.

Event Time

For those eagerly anticipating the event, it kicks off at 1 p.m. Eastern Time (ET) or 10 a.m. Pacific Time (PT) for those on the West Coast. Apple fans from around the world can tune in to witness the unveiling of groundbreaking technologies.

How to Watch Apple Event Live

Apple ensures that fans and tech enthusiasts worldwide can join in on the excitement. The event will be livestreamed, and you can catch it on various platforms, including:

  • YouTube Channel: Apple will stream the event on its official YouTube channel, making it accessible to a global audience.
  • Apple Website: Visit apple.com, where the live stream will be available for viewing.
  • Apple TV App: For Apple TV users, the event will be accessible through the Apple TV app.

iPhone 15: What to Expect

The highlight of the “Wonderlust” event is undoubtedly the debut of the iPhone 15. According to reports from Bloomberg, Apple is set to launch several variants, including the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. Notably, the iPhone 15 Pro models will feature a chassis crafted from titanium, a significant departure from the stainless steel commonly found in base models.

Moreover, the iPhone 15 Pro Max models are anticipated to boast an upgraded camera system, enhancing optical zoom capabilities. As for aesthetics, the base models will be introduced in five vibrant colors: pink, black, white, blue, and yellow. In contrast, the Pro models will feature a more sophisticated color palette with options in gray, black, dark blue, and white.

Transitioning to USB-C Charger

One of the most significant changes expected to be announced is the transition from Apple’s proprietary Lightning charging system to the standard USB-C port. This shift is driven by the need to comply with the European Union’s common charger laws. This change will have far-reaching implications, from charging accessories to compatibility with other devices.

Apple Watch, AirPods, and iOS 17

While the iPhone 15 is undoubtedly the star of the event, Apple has more in store for its devoted audience. Apart from the iPhone, the event is expected to introduce a new AirPod charging case featuring a USB-C port. Additionally, the AirPods themselves will receive a software update that introduces a Conversation Awareness mode, which automatically mutes audio when the user is addressed.

The Apple Watch will also be in the limelight, receiving an upgraded processor, marking the first significant update since the Series 6 chip. This enhancement promises improved performance and capabilities for Apple Watch users.

iOS 17 Launching Date
iOS 17 and more features of iPhone 15

Furthermore, there are speculations about an announcement regarding iOS 17, which is currently in beta testing. This major software update for Apple devices is anticipated to bring a host of new features and improvements, enhancing the user experience across various Apple products.

Read More: Apple Launches Buy Now, Pay Later Plan for Purchases

Apple’s Storied History

To put the significance of Apple’s September event into perspective, it’s essential to recognize the company’s evolution over the years. Apple has consistently pushed the boundaries of innovation, unveiling groundbreaking products like the iPad in 2010, the Apple Watch in 2014, and the AirPods in 2016. With over 1.2 billion iPhones sold, Apple has cemented its place as an integral part of people’s lives globally.

Moreover, Apple’s financial success is equally impressive, with over $394 billion in net sales reported last year. Also, since the unveiling of the first iPhone in January 2007. Apple’s share price has skyrocketed, experiencing a remarkable increase of over 5,000%.


As Apple enthusiasts gear up for the “Wonderlust” event, the anticipation is palpable. With groundbreaking product launches, including the iPhone 15, the transition to a USB-C charger, and software updates, Apple continues to innovate and captivate audiences worldwide. Stay tuned for live updates and be prepared to witness the future of technology unfold.

Follow us for Live Updates on New iPhone 15, iOS 17, USB-C Charger, and More

Leave a Comment