The EverGreen Candy Crush & How AI is Changing the Gaming Landscape

In the ever-evolving world of mobile gaming, few titles have left as indelible a mark as Candy Crush. This iconic game has enthralled over 238 million players worldwide, captivating audiences from all walks of life for over a decade. Its colorful tile-matching puzzles and addictive gameplay. Candy Crush has not only redefined gaming but also demonstrated the enduring appeal of mobile gaming.

Candy Crush – A Game for All

When Candy Crush first made its debut on Apple and Google’s app stores, it became more than just a game; it became a cultural phenomenon. Unlike traditional notions of gamers, Candy Crush players encompassed a diverse demographic, from commuting mothers to teenagers. The game’s wide-reaching appeal and accessibility helped it generate annual revenues exceeding $1 billion (£800 million) for years.

Thousands of Levels and Dedicated Fans of Candy Crush

Developer King has continually expanded Candy Crush, delivering over 14,000 levels to date. Remarkably, thousands of hardcore fans have managed to conquer every single level. Many players have whiled away bus and train journeys solving these puzzles, eagerly anticipating the release of new levels every few weeks.

Generative AI: Transforming Game Development

Now, the world of Candy Crush and similar games is on the brink of a transformative shift, thanks to generative AI. This technology, which can create human-like content at a moment’s notice, is poised to reshape game development. Steve Collins, King’s Chief Technology Officer, acknowledges the impact of generative AI, stating, “They are undoubtedly changing the way people work.”

Enhancing Creativity, Not Replacing It

Collins emphasizes that AI is not here to replace the creative minds behind the games but to empower them further. “Generative AI and large language models are really great at solving some repetitive and rule-based tasks, and that frees people up to be even more creative and focus on the skills they enjoy using,” he explains.

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AI’s Expanding Role in Gaming

The gaming industry is embracing AI to stay competitive. Titles like the Xbox game “High On Life” have already harnessed AI to generate art and voice-overs. Activision Blizzard, the parent company of King, uses AI in its flagship game, Call Of Duty, to detect hate speech during matches.

King’s acquisition of Peltarion, a Swedish AI company, in the previous year has proven to be a forward-thinking move. This synergy between gaming and AI demonstrates the longstanding relationship between technological innovation and the gaming world.

AI in Game Testing and Personalization

At King, AI is making inroads into various aspects of game development. Bots are now employed to test levels, effectively playing through them with different personas to fine-tune the gaming experience. As Collins notes, “We have 238 million players, and we can’t think of all of them as being an average player.”


Candy Crush’s enduring popularity serves as a testament to the evolving landscape of mobile gaming. With the advent of generative AI, the boundaries of creativity in game development are expanding. Rather than supplanting human creativity, AI is enhancing it, allowing developers to focus on crafting more intricate and enjoyable gaming experiences. As the gaming industry continues to embrace AI, we can expect innovative titles that push the boundaries of what games can be, keeping players engaged and entertained for years to come.

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